Imaginatively converted from a multi-storey car park, the Firmdale Hotel group's Soho property is one of London's most fashionable hotels. Fernando Botero's 10ft bronze cat sculpture dominates the lobby, and the adjacent Refuel bar and restaurant is always busy. The 91 rooms, suites and apartments - each an individual celebration of colour and pattern - are gorgeously decorated by co-owner Kit Kemp in her characteristic eclectic-English style. Six apartments have private entrances, kitchens and sitting rooms. There are two glamorous screening rooms in the basement, a gym, and two beauty-treatment rooms. X-factor The rooftop terrace suite might be the hotel's most desirable, but those in the know go for the fifth-floor rooms and suites, all of which have private terraces. 'Every room at the Soho hotel is a gorgeous example of Kit Kemp's winning aesthetic vision and attention to detail,' says Gold List contributor Emily Mathieson.
